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Opportunity Assessment

Entering the U.S. public sector is only part of the challenge. For companies already operating in the U.S. market, the next question is where their products, services, experience, and existing relationships can translate into meaningful government opportunities.

The IGS Opportunity Assessment examines the company’s current capabilities and market position to identify potential opportunities across the U.S. public sector. The assessment considers factors such as products and services, existing government and commercial customers, geographic footprint, relevant experience, competitive positioning, and areas of demonstrated market demand.

The goal is to move beyond a general understanding of the government marketplace and develop a clearer picture of where the company may have the greatest potential for growth.

The assessment can help identify:

Potential government markets where the company’s offerings may be relevant
States, regions, agencies, or government segments that warrant further investigation
Alignment between existing capabilities and government needs
Opportunities to leverage existing customers, contracts, relationships, or market presence
Potential gaps or barriers that may need to be addressed
Priorities for further market research and business development

The result is a practical starting point for developing a more focused U.S. public-sector growth strategy—helping management determine where to concentrate resources, which opportunities deserve further investigation, and what steps should come next.

Opportunity Assessment

First Name

Last Name

1. Company & Current Market Position

Establish the company’s current commercial position and the foundation from which government-market expansion would occur.

1. What is your company’s legal name?

2. Is your company privately owned, publicly traded, government-owned, or part of a larger corporate group?

Privately Owned

Publicly Traded

Government Owned

Part of a larger corporate group

3. What country is your company headquartered in?

4. How many years have you been in business?

Under 5 years

5 to 10 years

10 to 15 years

15 to 20 years

Over 20 years

5. Approximately how many employees does your company employ?

Under 15 employees

15 to 25 employees

25 to 40 employees

40 to 60 employees

60 + employees

6. What is your approximate annual company revenues/turnover in USD?

Under $2 million

$2-$5 million

$5-25 million

Over $25 million

7. Where does your company primarily operate in the US?

8. How would you describe your company’s current U.S. growth position?

Established and growing

Established with relatively stable revenue

Seeking new markets for growth

Entering new phase of expansion

Other

9. What are your company’s primary products and/or services?

10. Please share what you believe differentiates your company from the competition.

11. Does your company work through any of the following channels? Select all that apply.

2. Existing customers

Purpose: Understand where the company already has traction and whether that experience can provide a pathway into additional government markets.

1. What primary product(s) or service(s) are you seeking to introduce to the State or Local government market?

2. What customer problem does your product or service solve well?

3. Approximately what percentage of your current business is government/public sector?

Less than 10%

10% to 20%

20% to 30%

Over 30%

4. What are the three strongest competitive advantages of your product or service compared with alternative solutions currently available in the marketplace?

5. Have your customers asked you to expand into additional markets or locations?

6. Are there states or regions where you have established commercial customers but little or no government business?

Yes

7. Who do you consider your top three competitors?

9. Who are your company’s primary customer types? Select all that apply.

3. Public-Sector Experience

Purpose: Determine how familiar your organization is with government procurement.

1. Does your company currently sell to government/public sector organizations?

Yes

2. What level of government do you currently serve? Select all that apply.

3. In terms of contract value over the term of your agreement, what approximately is the largest government/public sector contract your company has performed?

Under $100,000

$100,000 to $200,000

$200,000 to $400,000

Over $400,000

4. What percentage of your current yearly revenues comes from government/public sector customers?

Under 10%

10% to 20%

20% to 30%

Over 30%

5. Has your company successfully won a government/public-sector contract through an RFP, RFQ, tender, or similar competitive procurement process within the last two years?

Yes

6. Have you called on the State Central Procurement office?

Yes

7. Approximately how many government/public sector contracts does your company perform annually?

Under 15 contracts

15 – 30 contracts

Over 30 contracts

8. Does your company have personnel focused on government procurement sales?

Yes

9. Does your company have experienced working with any of the following? Select all that apply

4. Marketplace Knowledge

Purpose: Determine how much market research has occurred.

1. Which US Government Market interests you most? Select all that apply

2. Have you identifed specific US government agencies or organizations that could use your product/service offering?

Yes

3. Have you researched government purchases of products/services like yours?

Yes

4. Have you researched your U.S competitors that hold contracts you would like to pursue?

Yes

5. Have you identified the states you believe are most attractive and should be targeted?

Yes

Not sure

6. Have you previously participated in a government procurement opportunity at the state, federal, or local level?

Yes

7. How would you describe your current understanding of the Federal, State, Local government procurement marketplace?

Limited

Basic

Moderate

Good

8. What sources have you used to develop your understanding of the government procurement marketplace? Select all that apply

5. Financial & Operational Capacity

Purpose: Determine whether the company has the financial, operational, and human resources required to support successful U.S. market entry.

1. Has your company established a budget specifically for market development?

Yes

Not sure

2. Can your company support government sales activity before significant U.S. revenue is generated?

Yes

3. Can you provide U.S.-based customer service and technical support?

Yes

4. How long could your company realistically sustain market-development effort before generating meaningful revenue?

Less than 6 months

6-12 months

12-24 months

24+ months

5. Do you currently have established U.S. business partners or strategic relationships?

Yes

6. What sales approach are you considering? Select all that apply

7. Do you have relationships with U.S. government contractors?

Yes

8. What role do expect IGS to play in the market entry effort? Select all that apply

6. Objectives, Timing & Management Support

1. What is your primary objective or goal for entering the U.S. government marketplace?

2. Are there internal resource currently available for government business development?

3. What would success look like two years from now?

4. When would you ideally like to begin pursuing government contract opportunities?

Immediately

Within 6 months

6-12 months

1-2 years

Exploratory only

5. Is your company willing to allocate personnel to the initiative?

Yes

6. Are you prepared to travel to key conferences to develop government / business relationships?

Yes

7. What do you believe your company needs most to successfully expand your business into the government marketplace? Please identify areas where external support would have the greatest impact.

8. Is there anything else about your company, product, or objectives, that you believe International Gov Strategies should know?

Confidentiality & Submission Notice

By submitting this assessment, you acknowledge that the information provided will be used by International Gov Strategies to evaluate your U.S. market readiness and inform potential advisory or consulting support.

Please do not submit confidential technical data, classified information, export-controlled information, or other information that you are not authorized to disclose.

Readiness Assessment

First Name

Last Name

1. Company Profile & Business Maturity

Establish if the company has the proper resources for government-market expansion.

1. What is your company’s legal name?

2. Is your company privately owned, publicly traded, government-owned, or part of a larger corporate group?

Privately Owned

Publicly Traded

Government Owned

Part of a larger corporate group

3. What country is your company headquartered in?

4. How many years have you been in business?

Under 5 years

5 to 10 years

10 to 15 years

15 to 20 years

Over 20 years

5. Approximately how many employees does your company employ?

Under 15 employees

15 to 25 employees

25 to 40 employees

40 to 60 employees

60 + employees

6. What is your approximate annual company revenues/turnover in USD?

Under $2 million

$2-$5 million

$5-25 million

Over $25 million

7. Where is your company headquartered?

8. How would you describe your company’s current U.S. growth position?

Established and growing

Established with relatively stable revenue

Seeking new markets for growth

Entering new phase of expansion

Other

2. Products, Services & Competitive Position

Purpose: Determine whether there is a compelling offering that could translate to the U.S. public sector.

1. What primary product(s) or service(s) are you seeking to introduce to the U.S. market?

2. What problem does your product or service solve?

3. Approximately what percentage of your current business is government/public sector?

Less than 10%

10% to 20%

20% to 30%

Over 30%

4. What are the three strongest competitive advantages of your product or service compared with alternative solutions currently available in the marketplace?

5. What evidence can you provide that demonstrates these competitive advantages?

6. Has your product/service been modified for any foreign market requirements?

Yes

7. Who do you consider your top three competitors?

8. Have you identified U.S. companies offering similar good or services?

Yes

9. What is the current maturity of the product/service? Select all that apply.

3. Government & Public-Sector Experience

Purpose: Determine how familiar your organization is with government procurement.

1. Does your company currently sell to government/public sector organizations?

Yes

2. What level of government do you currently serve?

3. In terms of contract value over the term of your agreement, in USD, what approximately is the largest government/public sector contract your company has performed?

Under $100,000

$100,000 to $200,000

$200,000 to $400,000

Over $400,000

4. What percentage of your current yearly revenues comes from government/public sector customers?

Under 10%

10% to 20%

20% to 30%

Over 30%

5. Has your company successfully won a government/public-sector contract through an RFP, RFQ, tender, or similar competitive procurement process within the last two years?

Yes

6. Approximately how many government/public sector contracts does your company perform annually?

Under 15 contracts

15 – 30 contracts

Over 30 contracts

7. Does your company have personnel focused on government procurement sales?

Yes

4. U.S. Market Knowledge

Purpose: Determine how much homework and market research has occurred.

1. Which US Government Market interests you most? Select all that apply

2. Have you identifed specific US government agencies or organizations that could use your product/service offering?

Yes

3. Have you researched government purchases of products/services like yours?

Yes

4. Have you researched your potential U.S competitors?

Yes

5. Have you identified the states you believe are most attractive and should be targeted?

Yes

Not sure

6. Have you previously participated in a U.S. government procurement opportunity?

Yes

7. How would you describe your current understanding of the U.S. government procurement marketplace?

Limited

Basic

Moderate

Good

8. What sources have you used to develop your understanding of the U.S. government procurement marketplace? Select all that apply

5. U.S. Business & Regulatory Readiness

Purpose: Determine whether the company is operationally prepared to enter the United States.

1. Does your company currently have a U.S. legal entity?

Yes

2. Does your company currently have U.S.-based employees?

Yes

3. Does your company have a U.S. office or physical presence?

Yes

4. What steps, if any, has your company taken to understand U.S. state-specific business or procurement requirements?

No steps taken

Researched registration requirements

Started registration process

Registration completed

Registered and Active

Not sure

5. Have you determined whether your product/service requires U.S. regulatory approvals or certifications?

Yes

6. Have you evaluated U.S. tax and legal requirements?

Yes

Not sure

7. Are there regulatory, licensing, certification, or compliance issues that you believe could affect your ability to sell in the United States? If yes, please describe.

6. Financial & Operational Capacity

Purpose: Determine whether the company has the financial, operational, and human resources required to support successful U.S. market entry.

1. Has your company established a budget specifically for U.S. market development?

Yes

Not sure

2. Can your company support U.S. operations before significant U.S. revenue is generated?

Yes

3. Is senior management supportive in providing properly justified resources to market in the U.S.?

Yes

4. Can you provide U.S.-based customer service and technical support?

Yes

5. How long could your company realistically sustain a U.S. market-development effort before generating meaningful revenue?

Less than 6 months

6-12 months

12-24 months

24+ months

7. U.S. Market Entry Strategy

Purpose: Determine whether the company has a defined, realistic strategy for entering and developing business in the U.S. market, including target markets, customers, channels, partnerships, and resources.

1. Do you currently have established U.S. business partners or strategic relationships?

Yes

2. Does your company currently have a defined U.S. market-entry strategy?

Yes

3. What approach are you considering? Select all that apply

4. Do you have relationships with U.S. government contractors?

Yes

5. Do you have relationships with U.S. distributors or channel partners?

Yes

6. What do you believe is the biggest obstacle to entering the U.S. government market?

7. What role do expect IGS to play in the market entry effort? Select all that apply

8. Objectives, Timing & Management Support

1. What is your primary objective for entering the U.S. government marketplace?

2. What would success look like three years from now?

3. When would you ideally like to begin pursuing U.S. government opportunities?

Immediately

Within 6 months

6-12 months

1-2 years

Exploratory only

4. Is your company willing to allocate personnel to the initiative?

Yes

5. Are you prepared to travel to the United States to develop government / business relationships?

Yes

6. Would your company be willing to attend U.S. government and industry conferences when clear strategic objectives are identified?

Yes

7. What do you believe your company needs most to successfully enter the U.S. government marketplace? Please identify three areas where external support would have the greatest impact.

8. Is there anything else about your company, product, objectives, or U.S. expansion plans that you believe International Gov Strategies should know?

Confidentiality & Submission Notice

Please do not submit confidential technical data, classified information, export-controlled information, or other information that you are not authorized to disclose.

Confidentiality

Information provided through this assessment will be treated as confidential and used solely to evaluate your organization’s readiness for the U.S. market and to inform potential advisory or consulting support. Please do not include information that is subject to special confidentiality, export-control, security, or other legal restrictions.

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